Reports & analytics
See sales, profit, and traffic — computed exactly from your data.
Cartisto answers “how is the store doing?” two ways: Reports (what your money did) and Analytics (what your visitors did).
Reports
The Reports section summarizes sales and finance over any date range — exactly and immediately, with no setup:
- Sales — revenue, orders, and averages over time.
- Profit & margin — because you can record a cost on each product, reports show gross profit and margin, netted of discounts.
- Breakdowns — by product, category, and more, so you can see what’s actually carrying the store.
Figures are computed from your orders through one shared finance engine, so every report agrees with the others and with your order totals.
Analytics
The Analytics section covers store traffic:
- Visitors & page views — a privacy-friendly, cookieless view of traffic, including a live count of who’s on the store right now.
- Marketing pixels — connect ad-platform pixels (and server-side conversion APIs) so your campaigns can measure and optimize. Set these up under Settings → Pixels.
Reports state facts; the AI assistant explains change A report tells you what is — today’s margins, this week’s revenue. To learn what a change did over time, that’s the AI store manager’s outcome learning, which measures a change against a baseline before it says anything.